A Proposal

For Brandon Bronaugh
& LifeCycle Transitions.

Three concepts for the website. One pitch for the show. Each lives at its own URL inside this folder, designed to be read in any order — though we'd recommend left-to-right, top-to-bottom, like everything else worth reading.

Inside this folder

1. No. 01
   Compassion & AuthorityEditorial. Navy, cream, gold. The website as a quiet, unanswerable case for trust.
   →
2. No. 02
   Modern & Process-DrivenSaaS clarity. Sage, cream, sun. Make the assessment process the product.
   →
3. No. 03
   Brand & PersonalityMagazine bold. Black, coral, white. Brandon as the figure, the company as the work.
   →
4. Pitch —
   On bringing Paul Walhus to HoardersA separate ask. A case study you could film. Why this property, why now, what's in it for the show.
   →